27 CFR Part 7 Subpart D – Label Standards

• • Provides guidelines for the mandatory label elements on malt beverages to ensure transparency and consumer awareness.
    • Supplier approval and audits
    • Ingredient verification
    • Packaging checks
    • Bulk container inspection
    • Batch production checks
    • Alcoholic strength verification
    • Alcohol by volume (ABV) records
    • Label review and audits
    • Label verification – § 7.52 Legibility and other mandatory requirements
      • • Readily legible
        • Separate and apart
        • Contrasting background
        • Capitalization
    • Label verification – § 7.53 Minimum type size
      • • Containers of more than one-half pint
        • Containers of one-half pint or less
    • Label verification – § 7.53 Maximum type size
      • • Containers of more than 40 fluid ounces
        • Containers of 40 fluid ounces or less
    • Label verification – § 7.54 Visibility of mandatory information
    • Label verification – § 7.55 Language requirements
      • • General
        • Foreign languages
        • Malt beverages for consumption in the Commonwealth of Puerto Rico

27 CFR Part 7 Subpart E – Mandatory Label Information

• Ensures label material affixed to the container, whether made of paper, plastic, metal, or other matter contains mandatory information.
  • Packaging (cartons, coverings, and cases).
  • Mandatory label information
  • Brand name
  • Alcohol content
  • Name and address for domestically bottled malt beverages that were wholly fermented in the US
  • Name and address for domestically bottled malt beverages that were bottled after importation
  • Name and address for malt beverages that were imported in a container
  • Country of origin
  • Net contents

27 CFR Part 7 Subpart N – Advertising of Malt Beverages

• Ensures any written or verbal statement, image, or material intended to promote sales across various media, including print, online, broadcast, and promotional materials accompanying but not attached to the container are compliant.
  • Mandatory statements
    • Responsible advertiser
    • Class
    • Exception
  • Prohibited practices
    • Restrictions
    • Statements inconsistent with labeling
    • Class
    • Health-related statements
    • Confusion of brands
    • Representations of the armed forces or flags
    • Deceptive advertising techniques
    • Organic
  • Comparative advertising
    • General
    • Taste tests